E-commerce Mobile App
Mobile App design is a complex process and I gave myself the challenge of designing a basic fashion e-commerce app, from start to finish. Fashion retail is a very competitive industry and I wanted to focus on making the experience as smooth and fun as possible to the customer. In doing so, the business get more sales and fidelity increases.
iDatalink Website Redesign
My mandate was to redesign iDatalink's existing website. The main challenge was to streamline a complex, multi-step sequence used by garage technicians to install and test remote starters. All the work on iDatalink should serve as a canvas for its many sister brands.
UOL Viagem Redesign
Universo Online (UOL) is the biggest web portal in the Portuguese language, with more than 26 million unique visitors per month and in 2009, it went under major redesign. UOL Viagem is the travel and tourism section of UOL. Users can find information about national and international tourism destinations. As a designer in a multidisciplinary team, I participated in the redesign of the website, creating mockups that focused on information presentation and consistency of brand identity.
Esporte Interativo Redesign
The Esporte Interativo website is a companion to a cable TV channel specialized in sports. The website contained news, videos, and information about various sports events. As a UX Designer, my challenge was to design an information- and media-rich experience to their enthusiastic users. After some research and benchmark, I produced wireframes for their public website and also for an admin area. Furthermore, detailed component documentation allowed for fast implementation and precise maintenance.
QualiVillas Style Guide
QualiVillas was an e-commerce platform created by Banco Real ABN AMRO for its small and medium-sized business clients. Stores were grouped by themes in different Villas and the platform took care of the whole shopping experience. For many small business owners, QualiVillas was their first opportunity to have an online presence and sell their products across the country. I first participated in the creation of multiple screen designs, based on the identity defined by the client. Afterward, I participated in the creation of expansive documentation of screens and components. The screens and the documentation were used by the development team to implement and maintain the whole project.
Branding for Thata Moreira
"Feito por Thata Moreira" is an independent food company from Salvador, Brazil. Their gluten-free, low-carb bread loafs have became the prefered choice for health-conscious consumers who look for food made with simple and natural ingredients. The branding for "Feito por Thata Moreira" should combine a strong home-made feel to their minimalist approach in food making.
UOL Cinema Redesign
Universo Online (UOL) is the biggest web portal in the Portuguese language, with more than 26 million unique visitors per month and in 2009, it went under major redesign. UOL Cinema is the movies section of UOL, where users can find news, top box office movies, critics’ blogs, photo albums and more about the film industry. As a designer in a multidisciplinary team, I participated in the redesign of the website, creating mockups that focused on information presentation and consistency of brand identity.
Conference Booklet Design
The International Test Commission 2018 Conference at Montréal was an opportunity for more than 400 professionals in the educational testing and assessment industry from around the world to meet and exchange knowledge. The booklet was a source of information on the schedule, speakers, conferences, venue and Montréal as a host city, all in tandem with a website and a mobile app. My resposibility was to accessibly lay out a plethora of information into the booklet and accompany the printing process.
Universo Online (UOL), the biggest web portal in the Portuguese language, wished to engage with a youger audience. One of the actions taken was to create screen wallpapers based on news events or themes like animals and local folklore. I had the opportunity (and a fun time) to illustrate some of those wallpapers, some of which had thousands of downloads.
Tanderepente, an independent fashion brand from São Paulo, Brazil, developped a line of t-shirts illustrated under the theme of Japan. I had the pleasure of creating all illustrations and working with Luana, the fashion designer and owner of the brand.